Appliances, made scroll-worthy.
Guest List · Influencer & UGC Collaborations · Multilingual Creator Content
Trail Appliances, a BC home and kitchen appliance retailer, partnered with The After Agency for UGC management, from creator sourcing to filming logistics.
The Client
Trail Appliances is a home and kitchen appliance retailer in British Columbia, offering expert advice and a wide selection of appliances at everyday competitive prices.
The Ask
Trail Appliances came to us for UGC management. They wanted creator-led content that followed real buying journeys from start to finish, building the kind of trust and reach that traditional ads can't buy.
Our Approach
Influencer collaborations aren't just about visibility, they build trust faster than traditional ads ever could. By partnering with creators who already have credibility with their target audience, we helped Trail Appliances gain authentic reach that drives awareness, engagement and long-term loyalty.
Beyond Social
We build usage rights into every UGC collaboration, so content doesn't stop at the first post. Trail Appliances has repurposed high-performing UGC across paid ads and sales assets, turning organic content into multiple touchpoints designed to support reach, conversions and long-term value.
The Results
These collaborations delivered nearly 7x more reach for the same spend as paid ads. A three-part UGC series with creator Dina reached 57,419 people at a $0.08 cost per reach, and a three-part collaboration with Lauren Amber reached 21,877 at $0.19, both well ahead of the $0.56 platform average. A five-brand Great Canadian Giveaway then drove over 80% new audience reach for Trail.
Who knew appliances could be this fun?
THE CONTENT WE MADE
Creator-led content following real buying journeys from start to finish, paired with giveaways and cross-brand collaborations that put Trail in front of new, relevant audiences.
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EFFICIENCY
VALUE
LONGEVITY
DISCOVERY
EFFICIENCY
EFFICIENCY
EFFICIENCY
Through a three-part UGC series with creator Dina showcasing the buying journey from start to finish, partnered content drove a combined reach of 57,419, resulting in an actual cost per reach of $0.08 — significantly outperforming the platform average of $0.56.
Through a three-part creator collaboration with Lauren Amber that included a giveaway, the campaign generated a combined reach of 21,877, resulting in an actual cost per reach of $0.19 — significantly outperforming industry benchmarks.
We intentionally build usage rights into our UGC collaborations, allowing Trail to repurpose high-performing content beyond the initial post — extending organic wins into paid ads and sales assets across four or more UGC projects.
We organized a cross-brand giveaway between five local brands, driving over 80% new audience reach for Trail through strong cross-brand exposure and community-first growth.
Through a three-part UGC series with creator Dina showcasing the buying journey from start to finish, partnered content drove a combined reach of 57,419, resulting in an actual cost per reach of $0.08 — significantly outperforming the platform average of $0.56.
Through a three-part UGC series with creator Dina showcasing the buying journey from start to finish, partnered content drove a combined reach of 57,419, resulting in an actual cost per reach of $0.08 — significantly outperforming the platform average of $0.56.
Through a three-part UGC series with creator Dina showcasing the buying journey from start to finish, partnered content drove a combined reach of 57,419, resulting in an actual cost per reach of $0.08 — significantly outperforming the platform average of $0.56.
THE UGC WE SOURCED
Trail's creator program spans multiple UGC projects, from a three-part series with Dina that follows the full Trail experience (shopping, delivery and installation, and everyday use at home) to a Persian-captioned fridge tour reaching Trail's wider non-English-speaking audience.
A Round of
Results
Our creator-first approach delivered nearly 7 times more reach for the same spend as paid ads. Because we build usage rights into our UGC collaborations, those results keep paying off: Trail has turned high-performing creator content into paid ads and sales assets across four or more projects.