Sacred tradition, made approachable.

Soltara Healing Center is a plant medicine retreat centre offering immersive Ayahuasca experiences rooted in the Indigenous Peruvian Shipibo tradition. With retreat centres in Costa Rica and programming in Peru, Soltara brings together traditional healing practices, trauma-informed support and a strong focus on preparation and integration.

Soltara came to us looking to strengthen their social presence with consistent, thoughtful content that reflected the depth of their work. The goal was to translate a deeply personal and nuanced experience into content that could educate their audience, build trust and communicate what makes Soltara unique, while remaining respectful of the Shipibo tradition at the heart of their retreats.

We built Soltara's strategy around education, storytelling and connection, creating content that helps audiences understand Ayahuasca, the Shipibo tradition and the retreat experience, while highlighting the importance of preparation, integration, safety and ongoing support. Guest stories, thoughtful conversations and a closer look at the people and practices behind Soltara keep the feed grounded and approachable while staying true to the care and intention behind their work.

Education around the medicine has become some of Soltara's strongest-performing content for saves and shares, helping make a topic that can feel unfamiliar or intimidating more approachable. As our partnership continues, we're using these early insights to refine the strategy, deepen education and find new ways to build trust, connection and organic growth.

In under 30 days, our strategy generated 235,000+ organic views and 4,400+ interactions, with 150K+ views coming from Reels we strategically implemented to expand Soltara's reach. A collaborative Reel with a well-known past guest became an early standout, reaching 81K+ viewers and bringing in 189 new followers from a single post. The result is a social presence that introduces Soltara to new audiences, creates space for education and conversation, and turns authentic stories and trusted voices into meaningful organic growth.