Lagree, explained and amplified.
Top Shelf · Social Media Management · Creator Sourcing & Direction · Short-Form Video
Pure Pilates, an Austin-based Lagree studio with multiple locations, came to The After Agency looking for consistent, engaging content that reflected the energy of their studios and helped more people understand what Lagree actually is.
We balanced education with reach, showing what makes Lagree different from traditional Pilates while using trends, relatable fitness content and highly shareable Reels to introduce Pure to new audiences, reinforcing their expertise without ever feeling overly instructional.
The Client
Pure Pilates is an Austin-based Lagree studio offering high-intensity, low-impact workouts designed to build strength, endurance and stability. With multiple locations across Austin, Pure has built a recognizable fitness experience centred around challenging workouts, expert instruction and a strong local community.
The Ask
Pure Pilates came to us looking to strengthen their social presence with consistent, engaging content that reflected the energy of their studios while helping more people understand what Lagree actually is. The goal was to keep their established brand active and recognizable while creating content that could educate their audience, connect with the wider fitness community and expand their reach across social.
Our Approach
Our strategy focused on balancing education with reach. We created content that helped audiences understand what makes Lagree different from traditional Pilates, while using trends, relatable fitness content and highly shareable Reels to introduce Pure Pilates to new audiences. By pairing educational content with more culturally relevant and engaging formats, we were able to reinforce Pure's expertise without making their social presence feel overly instructional or repetitive.
The Results
Our strategy helped Pure Pilates reach well beyond their existing community. Over 90 days, their content generated 1.02M+ views and nearly 40,000 interactions, with 88.2% of views coming from non-followers. Reels became the biggest driver of discovery, generating 881K views, while the account gained 144 net new followers during the same period. The result is a social presence that does more than keep Pure active — it educates audiences on Lagree, strengthens their position within the Austin fitness community, and uses relatable, shareable content to continually introduce the brand to new people.
Reach that goes well beyond the studio
THE CONTENT WE MADE
We strengthened Pure Pilates' Instagram presence to better reflect the energy, expertise and community behind the brand. We built a content mix that balances education and discovery, helping audiences understand the difference between Lagree and traditional Pilates while keeping the brand engaging and relevant — from educational content and studio-focused storytelling to relatable, trend-led and highly shareable Reels.
▼
CLICK TO CHECK OUT THE FULL GRID POST
▼
TRUST
INSPIRATION
REACH
DISCOVERY
TRUST
TRUST
TRUST
Designed to build trust and familiarity, this Reel introduces Pure's instructors and gives potential clients a feel for who they'll be learning from before they ever step into a class.
Designed to showcase the fun, community-driven side of Pure, this Reel created the kind of relatable content people want to send to a friend — generating 4K+ views and 20+ shares, extending reach organically.
Designed for reach and brand awareness, this Reel used relatable, trend-led content to put Pure in front of a wider audience, generating 5.2K+ views and 2.4K+ unique viewers.
This Reel paired relatable, highly shareable content with a strong hook to reach beyond Pure's existing audience. The result: 831K+ views, 32K+ likes and 124 new followers from a single post.
Designed to build trust and familiarity, this Reel introduces Pure's instructors and gives potential clients a feel for who they'll be learning from before they ever step into a class.
Designed to build trust and familiarity, this Reel introduces Pure's instructors and gives potential clients a feel for who they'll be learning from before they ever step into a class.
Designed to build trust and familiarity, this Reel introduces Pure's instructors and gives potential clients a feel for who they'll be learning from before they ever step into a class.
THE UGC WE SOURCED
A Round of
Results
In just 90 days, Pure's content generated 1M+ views, nearly 40K interactions and reached 558K+ viewers, with 88.2% of views coming from non-followers. But reach only matters if it gets people curious — that visibility translated into 4,228 profile visits, 336 bio link taps and 144 net new followers. And sometimes, one piece of content really hits: a single Reel generated 831K+ views, 32K+ likes and 124 follows. Proof that the right mix of education, personality and shareable content can do more than keep a brand active — it can get people watching, engaging and taking the next step.
