A destination, not just another salon in the feed.
Social Media Management · Visual Identity · Educational Content
My Salon Bae, a Calabasas hair, makeup and aesthetics salon, came to The After Agency with a disconnected, messy feed and no clear visual identity. Despite a talented team and premium services, their grid lacked cohesion, emotion and storytelling.
We rebuilt their content to reflect the real vibe of the brand: bold, elevated and experience-driven. Curated visuals, stylist-focused storytelling and content that actually educates turned the feed into a scroll-worthy brand, one that supports foot traffic, bookings and brand recognition.
The Client
My Salon Bae is a Calabasas hair salon offering hair, makeup and aesthetics services.
The Ask
My Salon Bae came to us with a disconnected, messy feed and no clear visual identity. Despite their talented team and premium services, their grid lacked cohesion, emotion and storytelling.
Our Approach
We rebuilt their content to reflect the real vibe of their brand — bold, elevated and experience-driven. Through curated visuals, stylist-focused storytelling and content that actually educates, their feed now feels like a scroll-worthy brand, not just a salon.
Beyond Social
Alongside visibility gains, profile activity rose sharply: 1,531 profile visits (+29.5%) and 110 link taps (+20.9%). These aren't vanity metrics, they're indicators of real intent — people aren't just watching, they're clicking, navigating and looking for the salon in real life. The result is a social presence that supports foot traffic, bookings and brand recognition, positioning My Salon Bae as a destination, not just another salon in the feed.
The Results
In the last 90 days, My Salon Bae generated 73,293 organic views with zero ad spend, reaching 14,373 accounts — a 176% increase in reach. More than 53% of those views came from non-followers, signalling strong discovery beyond their existing audience. The content is no longer just serving people who already know the salon, it's actively introducing the brand to new, high-intent viewers and expanding its local footprint.
Bae energy, bold results
THE CONTENT WE MADE
My Salon Bae came to us with a disconnected, messy feed and no clear visual identity. We rebuilt their content into a bold, elevated, experience-driven brand through curated visuals, stylist-focused storytelling, and content that educates as much as it inspires.
▼
CLICK TO CHECK OUT THE FULL GRID POST
▼
REACH
DISCOVERY
PERFORMANCE
INTENT
REACH
REACH
REACH
~14.3K accounts reached — well above the industry norm of 4K–10K.
53.8% of views came from non-followers, excellent against a 20–40% industry norm.
Reel views on top posts ranged 2.2K–5K, above the industry norm of 300–3K.
Business intent taps reached ~23 — especially strong against an industry norm often under 10.
~14.3K accounts reached — well above the industry norm of 4K–10K.
~14.3K accounts reached — well above the industry norm of 4K–10K.
~14.3K accounts reached — well above the industry norm of 4K–10K.
THE UGC WE SOURCED
A Round of
Results
My Salon Bae had a talented team and premium services, but a feed that didn’t show either. After we rebuilt their visual identity around stylist-led storytelling, their top Reels now land between 2.2K and 5K views, above the 300–3K industry norm. Business intent taps reached about 23, against a norm that’s often under 10, all with zero ad spend.
