Behind the scenes, ahead of the curve.
The Full Bar · Social Media Management · Influencer & UGC Collaborations · Cross-Platform Content
Loui Drops came to The After Agency doing everything in-house: filming and editing videos, testing trends and posting consistently. The creative energy was there, but there was no clear social strategy guiding growth.
We turned that energy into a system that actually performed. By analyzing performance across Instagram and TikTok, we found what worked best, behind-the-scenes and small-business content, and refined their content pillars around transparency, humour and community connection.
The Client
Loui is a bathroom product brand making pre-poop toilet drops. A few drops in the bowl create an odor-blocking barrier on the surface of the water, trapping and neutralizing odors and leaving only fresh scents behind.
The Ask
When Loui Drops came to us, they were doing everything in-house: filming and editing videos, testing trends, and posting consistently, but without a clear social strategy to guide growth.
Our Approach
Our goal was to turn that creative energy into a system that actually performed. By analyzing performance across platforms, we uncovered what worked best — behind-the-scenes and small-business content — and refined their content pillars to focus on transparency, humour and community connection.
Beyond Social
This steady upward trend, reflected across 90-day, 30-day and 7-day reports, shows how consistent storytelling, optimized posting cadence and data-backed content planning translate directly into visibility and conversions.
The Results
Within the first 90 days, reach increased by 91%, engagement rose by 50%, and profile activity climbed nearly 30% month-over-month. On TikTok, video views grew by 134% and reach by 137%, proving the power of an aligned strategy and consistent storytelling. These results show how strategic clarity transforms effort into momentum, turning organic content into measurable growth and brand loyalty.
Discreet, but everyone's asking
THE CONTENT WE MADE
We refined Loui's content pillars around transparency, humour and community connection, leaning into the behind-the-scenes and small-business content that performed best across platforms.
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REACH
ACTIVITY
GROWTH
GROWTH
REACH
REACH
REACH
+91% reach in just three months, proving the power of an aligned strategy.
Profile activity rose nearly 30% month-over-month, reflected consistently across 90-day, 30-day and 7-day reports.
On TikTok, video views grew by 134% and reach by 137%, proving the power of an aligned strategy.
On TikTok, video views grew by 134% and reach by 137%, proving the power of an aligned strategy.
+91% reach in just three months, proving the power of an aligned strategy.
+91% reach in just three months, proving the power of an aligned strategy.
+91% reach in just three months, proving the power of an aligned strategy.
THE UGC WE SOURCED
A Round of
Results
Loui came to us already doing everything in-house (filming, editing and posting) but without a strategy to guide it. We refined their content pillars around transparency, humour and behind-the-scenes small-business storytelling, and that effort turned into momentum on every platform. Within 90 days, reach was up 91%, and TikTok video views grew 134%.
Engagement grew 50% over the same period, and profile activity rose nearly 30% month-over-month, consistent growth across every key metric.
