Education over trends.
Social Media Management · Creator Sourcing & Direction · Educational Content
LIFT Clinic, a medical aesthetics clinic known for personalized, results-driven care, came to The After Agency looking to strengthen their social presence with a strategy that better reflected the expertise, experience and level of care behind the clinic.
Through full-service social media management, we rebuilt their strategy around education, trust and intentional growth, deliberately moving away from trend-led content to focus on the real questions, concerns and treatment decisions their patients are navigating.
The Client
Lift Clinic is a medical aesthetics clinic focused on helping patients feel confident through personalized, results-driven care. Their team takes an individualized approach to every treatment plan — from injectables and skin treatments to regenerative aesthetics — recommending options based on each patient's unique concerns, goals and needs.
The Ask
Lift Clinic came to us looking to strengthen their social media presence with a strategy that better reflected the experience, expertise and level of care behind the clinic.
Our Approach
Through full-service social media management, we focused on elevating their brand presence, creating educational content around real patient concerns, and building a strategy designed to turn online awareness into trust, inquiries and consultations. We rebuilt LIFT's social strategy around education, trust and intentional growth, with a deliberate move away from trend-led content — refining their content pillars and visual direction to focus on the real questions, concerns and treatment decisions their patients are navigating.
The Results
Across our first three months, LIFT generated 3,520 profile visits, 515 link clicks and 80 net new followers, while consistently reaching new audiences through educational, evergreen content rather than relying on trends. As our partnership continues, we're focused on turning that visibility into long-term brand trust and patient growth.
Expertise you can see in the feed
THE CONTENT WE MADE
We transformed LIFT's Instagram presence to better reflect the expertise, care and experience behind the clinic, creating a more cohesive and elevated visual identity while still feeling approachable and patient-focused. We built a content mix centred around education over trends, using real patient questions, common concerns and treatment education to position LIFT as a go-to resource for medical aesthetics.
Here's the twist: LIFT creates zero content in-house. Everything you see is made by Toronto-area content creators we partner with and direct, using detailed shot lists so every shoot lands exactly what we need.
▼
CLICK TO CHECK OUT THE FULL GRID POST
▼
INTEREST
ACTION
GROWTH
DISCOVERY
INTEREST
INTEREST
INTEREST
3,520 profile visits across our first three months.
515 link clicks, turning online awareness into real interest.
80 net new followers in three months, built on educational, evergreen content.
July and August both drew more than half their views from non-followers, adding up to 84,215 content views across the two months.
3,520 profile visits across our first three months.
3,520 profile visits across our first three months.
3,520 profile visits across our first three months.
THE UGC WE SOURCED
A Round of
Results
By choosing education over trends, we’ve positioned LIFT as a go-to resource for medical aesthetics. Content built on real patient questions generated 84,215 views across July and August, with more than half coming from non-followers each month. In our first three months, that visibility turned into 3,520 profile visits and 515 link clicks.
And the party doesn't stop at the feed. In June alone, LIFT's content drove 196 link clicks, which we estimate turned into ~20 inquiries and ~8 new patients, a modelled 140% ROI. It's a conservative model, too, and as consultations get tracked back to their source, real conversion rates will replace the estimate.
