Adventure-ready gear, community-built growth.
Social Media Management · Influencer & UGC Marketing · Brand Partnerships · Paid Amplification
Jan & Jul, a children's outdoor apparel and footwear brand for families who love getting outside rain or shine, came to The After Agency wanting more strategy, consistency and intention on social. The focus was on building community, expanding organic reach and driving meaningful growth with families who live for outdoor adventure.
What started as social media management grew into a full creator and growth partnership. We built a monthly influencer and UGC program with paid and gifted collaborations, developed brand partnerships with names like West Coast Kids and Love Child Organics, and amplified proven content through whitelisting and boosted posts.
The Client
Jan & Jul is a children’s outdoor apparel and footwear brand creating functional, adventure-ready gear for families and kids who love getting outside, rain or shine.
The Ask
an & Jul partnered with us to bring more strategy, consistency and intention to their social presence, with a focus on building community, expanding organic reach and driving meaningful growth. From there, our work expanded into influencer and UGC campaigns, strategic brand partnerships and paid amplification, building a more connected social ecosystem around the brand.
Our Approach
We rebuilt Jan & Jul’s social strategy around intentional, community-led growth, developing stronger content pillars, data-backed content calendars and a more consistent cross-platform presence. Alongside organic content, we integrated influencer and UGC collaborations, strategic brand partnerships and selective paid amplification to expand reach while keeping the content authentic and trust-driven.
Beyond Social
Our work with Jan & Jul grew beyond day-to-day social media management into a broader creator and growth strategy. We built and managed an ongoing influencer and UGC program, developed strategic brand collaborations and identified opportunities to amplify proven content through paid.
What started as social management evolved into an integrated approach where content, creators, partnerships and paid amplification worked together to expand Jan & Jul’s reach and build lasting relationships with families.
The Results
Our refreshed strategy transformed Jan & Jul’s social presence into a consistent driver of reach, community growth and website traffic. In just one year, the brand increased total reach by 140% and grew its audience by 126%, while a more strategic approach to content, creators and paid amplification helped turn visibility into measurable action.
The impact extended far beyond follower growth. Our creator and brand partnerships drove thousands of website clicks, saves and shares, with standout long-term creator relationships generating $20K+ in tracked revenue from a single commission link.
What started as a need for stronger social strategy evolved into an ecosystem of organic content, influencer marketing, UGC, brand collaborations and paid amplification, working together to build lasting awareness, trust and growth for Jan & Jul.
The power of the right partnerships
THE CONTENT WE MADE
A mix of product, lifestyle and creator content designed to move audiences through different stages of discovery — from playful product shots to real families putting Jan & Jul gear to the test outdoors.
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CREDIBILITY
CONNECTION
MOMENTUM
COMMUNITY
CREDIBILITY
CREDIBILITY
CREDIBILITY
We partnered with West Coast Kids to introduce Jan & Jul to new families while building trust through alignment with a retailer parents already know and rely on. The fully organic collaboration reached 70K+ viewers and drove 1.2K+ website clicks, 2.8K saves and 960 shares.
We partnered with a local mom creator to position Jan & Jul as a go-to for family travel, showcasing the products in a real vacation setting and inspiring families to think of the brand when packing for their next adventure.
For the launch of Jan & Jul’s women’s jacket, we partnered with an outdoors-loving mom creator to reach two highly aligned audiences at once. The result: 3K+ interactions and 2K+ link clicks, turning engagement into measurable action.
For discovery, we partnered with a like-minded brand to tap into a highly relevant audience Jan & Jul hadn’t reached yet. The collaborative giveaway generated 2,000+ entries while building Jan & Jul’s email list with new potential customers.
We partnered with West Coast Kids to introduce Jan & Jul to new families while building trust through alignment with a retailer parents already know and rely on. The fully organic collaboration reached 70K+ viewers and drove 1.2K+ website clicks, 2.8K saves and 960 shares.
We partnered with West Coast Kids to introduce Jan & Jul to new families while building trust through alignment with a retailer parents already know and rely on. The fully organic collaboration reached 70K+ viewers and drove 1.2K+ website clicks, 2.8K saves and 960 shares.
We partnered with West Coast Kids to introduce Jan & Jul to new families while building trust through alignment with a retailer parents already know and rely on. The fully organic collaboration reached 70K+ viewers and drove 1.2K+ website clicks, 2.8K saves and 960 shares.
THE UGC WE SOURCED
We developed a monthly UGC and influencer program with a mix of paid and gifted collaborations. Focused on giveaways, seasonal promotions and lifestyle content, these partnerships reached hundreds of thousands of new parents and built authentic, trust-based visibility at a fraction of paid ad costs.
In 2024 alone, creators reached 425,000+ new users for Jan & Jul.
A Round of
Results
What started as social media management grew into a full creator and growth partnership. Alongside an ongoing influencer and UGC program, we amplify proven organic and creator content through paid. One boosted post drove 555 website visits at $0.43 per visit, against a typical $0.60–$1.20+ benchmark.
A repeated partnership with creator Brooke Willson has generated Jan & Jul $20,000+ from her commission link over five months, driven by consistent link clicks and recurring collaborations that turned familiarity into trust — and trust into customers. Our collaboration with West Coast Kids reached more than 60% new audience, and partnering with Love Child Organics reached 23,000+ viewers, with over 60% coming from non-followers, and drove 4,200+ giveaway entries. The launch of Jan & Jul's new women's jacket generated 26,698 plays and 18,656 reach.
Across three collaborative Reels, Brooke's content delivered a combined 90,590 views — proof that sustained creator presence outperforms one-off posts.
Our giveaway with Ddrops, a natural kids' wellness brand, drove 2,000+ entries alongside 500 saves and 128 shares, with strong follower growth and a noticeable lift in website link clicks.
A boosted Easter post brought 435 profile visits and 62 new followers in a five-day flight.
Our collaboration with @stayoutsidetrish reached 44,200 people and earned a 3.84% engagement rate, well above the typical 1.5–3% for creators her size.
