Emotion > perfection.
Social Media Management · Content Strategy · Brand Storytelling
Jaclynn Anne, a Kelowna wedding and elopement photographer serving the Okanagan and beyond, came to The After Agency feeling overwhelmed by social media. She hired us for full social media management to build a more consistent, intentional online presence that would earn trust with the right audience.
Instead of chasing trends, we built a strategy where her feed works quietly in the background, showing up consistently and telling real stories. The content speaks to her audience's desires and establishes authority through value and education, turning views into profile visits and link taps.
The Client
Jaclynn Anne is a wedding and elopement photographer based in Kelowna, serving the Okanagan and beyond.
The Ask
Jaclynn came to us feeling overwhelmed by social media and hired us for full social media management to create a more consistent, intentional online presence.
Our Approach
Instead of chasing trends, we built a strategy where her feed works quietly in the background — showing up consistently, telling real stories, and building trust with the right audience.
Beyond Social
Her feed now does more than collect views. With profile visits up 24.8% and link taps up 81.6%, people aren't just watching, they're clicking, exploring and taking the next step, a clear sign her content feels aligned, human and worth engaging with.
The Results
In the last 90 days, her content has generated 93,154 views, reaching nearly 6,900 accounts, with overall visibility up 21.9%. Her top posts now consistently land in the 1.2K–1.4K view range, while profile activity continues to climb — profile visits are up 24.8% and link taps up 81.6%. People aren't just watching, they're clicking, exploring and taking the next step: a clear sign her content feels aligned, human and worth engaging with.
Stories worth slowing down for
THE CONTENT WE MADE
A content mix built to spark curiosity, speak to her audience's desires, establish authority through value and education, and entertain at the top of the funnel, all while telling real stories.
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VISIBILITY
REACH
INTEREST
ACTION
VISIBILITY
VISIBILITY
VISIBILITY
93,154 views generated in 90 days.
Overall visibility up 21.9%, reaching nearly 6,900 accounts.
Profile visits up 24.8%, as more people explored her work.
Link taps up 81.6% — clear proof people are taking the next step.
93,154 views generated in 90 days.
93,154 views generated in 90 days.
93,154 views generated in 90 days.
THE UGC WE SOURCED
A Round of
Results
Jaclynn came to us overwhelmed by social media, and her content now keeps up with the quality of her work. Her top posts regularly land in the 1.2K–1.4K view range, and link taps are up 81.6%. Real, emotion-led storytelling isn’t just getting watched. It’s getting people to click through and see what working with her could look like.
