Award-winning builds, a feed to match.
Social Media Management · Content Strategy · Community Engagement
Interior Elite Contracting came to The After Agency with an online presence that was inconsistent and didn't yet reflect the quality of their in-person work. For an award-winning Kamloops builder whose reputation rests on craftsmanship, from custom homes to commercial spaces, the feed needed to do their projects justice.
What followed was a four-year partnership. We built a consistent posting rhythm and elevated content quality, then grew into strategy-driven storytelling, refined visuals and active local community engagement, helping Interior Elite become a recognizable, respected name in Kamloops' high-end renovation and design community.
The Client
Interior Elite Contracting is an award-winning custom home builder and commercial general contractor based in Kamloops, BC, also serving Kelowna and the Okanagan. Founded in 2014 by a Red Seal carpenter, the company has grown from renovations into custom homes and commercial construction. An in-house design and drafting team takes every project from concept to completion.
The Ask
When Interior Elite Contracting came to us, their online presence was inconsistent and didn't yet reflect the quality of their in-person work. For a builder whose reputation rests on craftsmanship, from custom homes to commercial spaces, the feed needed to do their projects justice.
Our Approach
We positioned Interior Elite's social media as an extension of their design and building expertise. That started with a consistent posting rhythm and elevated content quality, then grew into strategy-driven storytelling, refined visuals and active engagement with the local community. Every post was built to strengthen trust and visibility with the homeowners, businesses and design professionals who matter most to the company.
Beyond Social
Over four years, the feed has become an extension of Interior Elite's reputation. What began as an inconsistent online presence is now a recognizable, respected name within Kamloops' high-end renovation and design community, with a clear, cohesive aesthetic that reflects the quality of their in-person work. Whether it's an award-winning custom home or a commercial build, homeowners and businesses can now see the standard of an Interior Elite project long before they ever step inside one.
The Results
The numbers reflect that consistency. Average daily reach grew 64.56% and impressions rose 68.59%, while profile views jumped 532.79% as the brand's expertise reached far more of the right people. 582 new followers joined the community, growing the audience by more than 30%. Rather than short-term spikes, the result is a steadily growing digital footprint built on a content rhythm sustained over four years.
The kind of work that speaks for itself
THE CONTENT WE MADE
A consistent mix of day-in-the-life, educational and lighthearted Reels, paired with project and process content, built for reach and shareability while reinforcing Interior Elite's craftsmanship and authority.
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REACH
VISIBILITY
COMMUNITY
CONSISTENCY
REACH
REACH
REACH
Average reach per day grew 64.56%, with impressions up 68.59% — consistent growth across the board.
Profile views jumped 532.79%, putting the brand's expertise in front of far more of the right eyes.
582 new followers joined the community, growing overall followers by more than 30%.
A steady content rhythm sustained across four years — the consistency behind every other result.
Average reach per day grew 64.56%, with impressions up 68.59% — consistent growth across the board.
Average reach per day grew 64.56%, with impressions up 68.59% — consistent growth across the board.
Average reach per day grew 64.56%, with impressions up 68.59% — consistent growth across the board.
THE UGC WE SOURCED
A Round of
Results
Our partnership with Interior Elite has run for more than four years, and that consistency is the story. A steady mix of day-in-the-life, educational and lighthearted Reels sent profile views up 532.79% and brought in 582 new followers, growing the audience by more than 30%. It’s a digital footprint built to last, not a short-term spike.
