French pâtisserie, real growth.

Gold Leaf Pastries is a French pâtisserie in Kamloops, BC, led by a Red Seal Pastry Chef whose career includes years with Fairmont Hotels. The shop offers an ever-changing case of handcrafted croissants, cakes, macarons and tarts made with seasonal ingredients, alongside weekday hot lunch, Saturday brunch and custom cake orders. It has built a devoted local following.

Gold Leaf's pastries were already world-class, but their feed wasn't keeping up. Close-up product shots, menu boards and patio photos sat side by side with no consistent visual direction or strategy connecting them. For a shop led by a Fairmont-trained pastry chef, the feed needed to match the quality of the pastry case and give locals a reason to visit and keep coming back.

We took over Gold Leaf's social media end to end, starting with a full visual refresh. Because the pastry case changes daily, the content mix is built around giving locals a reason to stop in now: Saturday brunch, seasonal and calendar moments like National Chocolate Day, fresh-from-the-oven pastry case content, and the faces behind the counter. Bold, text-led graphics give key posts a clear hook. A touch of education, like how to pronounce pâtisserie, gives the brand personality and a point of view. The feed now works in the background, so the Gold Leaf team can stay focused on baking.

Gold Leaf's feed now works well beyond the screen. Over the last 90 days alone, their Instagram generated 126,704 views and reached 6,845 accounts, a 53.8% increase. With 74% of views coming from existing followers and steady discovery from non-followers, the feed keeps Gold Leaf top of mind across Kamloops. That shows up in store as consistent foot traffic, product sell-outs and stronger brand recall, without the Gold Leaf team needing to touch their socials day-to-day.

Quarter over quarter, Gold Leaf Pastries delivered standout performance across every meaningful metric, including a 7.17% organic conversion rate (nearly 3x industry benchmarks) and an exceptional 52.42% follower engagement rate. With a 24.82% increase in daily reach, Gold Leaf's content didn't just travel farther; it landed with the right audience, building a highly engaged community that actively interacts, clicks and converts.