Destination weddings, reimagined.
Social Media Strategy · Content Creation · Influencer Marketing · UGC
Destify came to The After Agency looking to transform how their brand showed up on social. They already had an established audience and moments of viral success, but needed a stronger visual identity, a more intentional content strategy, and a system designed to turn attention into sustained growth.
Our work expanded beyond the feed. Alongside a complete Instagram refresh, we began building a stronger creator ecosystem around the brand, growing Destify's influencer and UGC community to bring more real couples, creators and perspectives into their content.
The Client
Destify is a destination wedding travel agency helping couples plan weddings at resorts across Mexico, the Caribbean and beyond. Their team supports couples throughout the planning and travel process, from choosing a destination and resort to coordinating the details of their wedding experience.
The Ask
Destify initially signed on for three months of our Top Shelf full-service social media management, with a goal of transforming their Instagram presence through elevated branding, stronger organic growth and a strategy built to turn reach into action. From there, they moved into The Full Bar social media management and influencer/UGC collaboration package to expand their new found growth through creator-led content and partnerships.
Our Approach
We rebuilt Destify’s social strategy around intentional growth, refining their content pillars, refreshing the visual direction of the feed and developing a content mix designed for discovery, education, trust and conversion. Reels became a major driver of non-follower reach, while strategic educational and aspirational content gave new audiences a reason to stay.
Beyond Social
Our work with Destify has grown well beyond their owned social channels. Alongside building their influencer and UGC community, we now support the brand across additional marketing avenues and provide ongoing consulting to identify opportunities for growth across the business.
What started as social media management has evolved into a broader partnership focused on strengthening the brand, expanding its reach and supporting long-term growth.
The Results
Our refreshed strategy turned Destify’s Instagram into a consistent driver of discovery, growth and website traffic. In the first 90 days, Destify’s content generated more than 7.5 million views, gained 10,600+ net new followers and drove nearly 3,000 direct link taps. With 93% of views coming from non-followers and only 18.2% supported by ads, the results show a strategy built for organic discovery, not just paid visibility. Most importantly, that reach translated into action, with external link taps increasing by 33.5%.
And that was just the beginning.
Since continuing their partnership with The After Agency, our work has expanded beyond social media management into influencer strategy, UGC content creation and broader brand consulting. Together, we’ve continued to find new opportunities to grow Destify’s presence, strengthen the brand and support growth across the business.
A new look for Destify
THE CONTENT WE MADE
We transformed Destify's Instagram presence to better reflect the experience behind the brand, creating a more cohesive, elevated and recognizable visual identity while keeping the aspirational feeling that makes destination wedding content so compelling. The content mix moves audiences through every stage of discovery, from highly shareable, trend-led Reels to destination inspiration, education, testimonials and social proof.
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TRUST
INSPIRATION
ENGAGEMENT
DISCOVERY
TRUST
TRUST
TRUST
This post generated 31K+ views by clearing up questions around how the Destify process works, building trust while driving 269 saves and 135 shares.
This Reel turned inspiration into action, generating 119K+ views, 5.7K+ interactions and 1.1K+ profile actions, with strong shares and saves driving continued discovery.
This Reel turned 2.1M+ views into 84K+ interactions, including 31K shares and 12K saves, driving 7.5K+ profile actions.
This Reel was built for discovery, reaching 152K+ accounts and generating 200K+ views. A 5% share rate drove 7.8K shares, while a lower skip rate helped signal strong content worth distributing to new audiences.
This post generated 31K+ views by clearing up questions around how the Destify process works, building trust while driving 269 saves and 135 shares.
This post generated 31K+ views by clearing up questions around how the Destify process works, building trust while driving 269 saves and 135 shares.
This post generated 31K+ views by clearing up questions around how the Destify process works, building trust while driving 269 saves and 135 shares.
THE UGC WE SOURCED
We sourced and vetted multiple UGC creators to produce conversion-focused content specifically for Destify's paid strategy. Each creator developed intentional video variations designed for A/B testing, giving Destify multiple hooks, messaging angles and creative approaches to test across their ads and identify what resonated most with their audience.
A Round of
Results
What started as a full Instagram refresh quickly grew into a much bigger partnership. Beyond building a stronger organic social presence, we've helped Destify expand their creator and UGC community, sourced creators for A/B-tested paid campaigns and extended their brand strategy into LinkedIn. Today, our work touches multiple parts of Destify's digital presence, making sure the brand feels cohesive, intentional and built for growth wherever their audience finds them.
